While everyone in U.S is so in depth in Presidential Election, and the campaign, McDonald has lauch their new campaign targeting the alleged coffee snobbery promoted by its upscale rival from Seattle, where Starbuck home turf.

Reported by Lisa Baertlein, a new website called unsobbycoffee.com was created to provide users with a menu of McDonald’s new McCafe coffee drinks as well as tips for how to intervene when someone you love is addicted to “snobby iced espresso.”

It definitely shows that McDonald is keen in this coffee market segment, it is just hard to imagine I am going to McDonald for seroius coffee instead of normal fast foods stuff. Do you?

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